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	<description>Create Something New Everyday</description>
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		<title>Small is the new big. Growing a suburban footprint</title>
		<link>http://kiandesignco.com/small-is-the-new-large-growing-a-brand-from-a-suburban-footprint/976</link>
		<comments>http://kiandesignco.com/small-is-the-new-large-growing-a-brand-from-a-suburban-footprint/976#comments</comments>
		<pubDate>Tue, 24 Jan 2012 06:09:51 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Design]]></category>

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		<description><![CDATA[When tennis coach James Woodward wanted to grow his coaching business, he looked within to establish a brand that would create future growth for a sport in decline. The Woodward [...]]]></description>
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		<title>Presentare il nostro primo cliente italiano.</title>
		<link>http://kiandesignco.com/per-per-presentare-il-nostro-primo-cliente-italiano/969</link>
		<comments>http://kiandesignco.com/per-per-presentare-il-nostro-primo-cliente-italiano/969#comments</comments>
		<pubDate>Tue, 20 Sep 2011 10:58:21 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Design]]></category>

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		<description><![CDATA[Dolomiti is a family business dedicated to making hand crafted cycling chamois for apparel. KianDesignCo was engaged to contemporise the family business identity yet factor in the regional nuances of [...]]]></description>
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		<title>Positioning a cycling brand and more.</title>
		<link>http://kiandesignco.com/positioning-a-cycling-brand-and-more/966</link>
		<comments>http://kiandesignco.com/positioning-a-cycling-brand-and-more/966#comments</comments>
		<pubDate>Sun, 07 Aug 2011 09:10:56 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Product]]></category>

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		<description><![CDATA[Our home grown project is gaining momentum with the release of our two road bikes. The Velocitå &#038; Jota Moreno road &#038; time trial bikes have hit the market with [...]]]></description>
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		<title>Brand positioning through culture</title>
		<link>http://kiandesignco.com/brand-positioning-through-culture/959</link>
		<comments>http://kiandesignco.com/brand-positioning-through-culture/959#comments</comments>
		<pubDate>Sun, 10 Jul 2011 09:07:28 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[blog]]></category>

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		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Designing a business model that turned things around</title>
		<link>http://kiandesignco.com/designing-a-business-model-that-turned-things-around/957</link>
		<comments>http://kiandesignco.com/designing-a-business-model-that-turned-things-around/957#comments</comments>
		<pubDate>Sun, 10 Jul 2011 09:02:38 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Models]]></category>

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		<description><![CDATA[When one of Australia&#8217;s largest bicycle retailers became stuck within their industry boundaries they operated in, new thinking helped to broaden their business offering.
]]></description>
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		<title>Challenging the conventions &amp; a part of history</title>
		<link>http://kiandesignco.com/challenging-the-conventions/948</link>
		<comments>http://kiandesignco.com/challenging-the-conventions/948#comments</comments>
		<pubDate>Sat, 09 Jul 2011 06:37:29 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[IDentity]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=948</guid>
		<description><![CDATA[When the opportunity came up to re-brand an suburban icon, KianDesignCo stepped up to the challenge to instill an element of brand, into an institution that has retained its legacy [...]]]></description>
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		<title>Defending our Dignity</title>
		<link>http://kiandesignco.com/defending-our-dignity/940</link>
		<comments>http://kiandesignco.com/defending-our-dignity/940#comments</comments>
		<pubDate>Fri, 04 Feb 2011 23:15:57 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[blog]]></category>

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		<description><![CDATA[A response to Message Digital:
On the 1/2/11 Message Digital in the UK posted an aggressive and unnecessary post on their website accusing Babici.cc of theft and plagiarism:
http://message.uk.com/an-open-letter-to-babicicc
The Background
Our position from [...]]]></description>
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		<title>Capturing a family legacy within a Brand</title>
		<link>http://kiandesignco.com/capturing-a-family-legacy-within-a-brand/936</link>
		<comments>http://kiandesignco.com/capturing-a-family-legacy-within-a-brand/936#comments</comments>
		<pubDate>Fri, 17 Dec 2010 23:32:57 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[IDentity]]></category>
		<category><![CDATA[Naming]]></category>

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		<description><![CDATA[Creating a brand for a family business was a challenging and rewarding experience. Stemming from the family coat of arms and an interpretation of the family name, KianDesignCo designed an [...]]]></description>
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		<title>Designing Social Spaces from Brand Up</title>
		<link>http://kiandesignco.com/designing-social-spaces-from-brand-up/933</link>
		<comments>http://kiandesignco.com/designing-social-spaces-from-brand-up/933#comments</comments>
		<pubDate>Fri, 17 Dec 2010 23:02:33 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interiors]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=933</guid>
		<description><![CDATA[With only two structural walls and a 12 week time frame, KianDesignCo designed a social bar and dining experience in the Novatel Hotel Brighton le Sands Sydney. Working closely with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Elite Profile Management Startup IDentity</title>
		<link>http://kiandesignco.com/elite-profile/925</link>
		<comments>http://kiandesignco.com/elite-profile/925#comments</comments>
		<pubDate>Thu, 25 Nov 2010 23:11:06 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[IDentity]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=925</guid>
		<description><![CDATA[Building an identity for a startup is always a fun experience. Having a clean slate with passionate enthusiasm helps to craft an identity that everyone believes in. With EPM, we [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Let&#8217;s connects people with brands</title>
		<link>http://kiandesignco.com/lets-connect-people-with-brands/902</link>
		<comments>http://kiandesignco.com/lets-connect-people-with-brands/902#comments</comments>
		<pubDate>Wed, 29 Sep 2010 00:47:45 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[IDentity]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[When a traditional sampling company embraces the opportunity to strengthen their offering through brand connections, a new business model is born.
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Introducing The Sports Marketing Agency</title>
		<link>http://kiandesignco.com/the-sports-marketing-agency/888</link>
		<comments>http://kiandesignco.com/the-sports-marketing-agency/888#comments</comments>
		<pubDate>Tue, 28 Sep 2010 23:22:13 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[IDentity]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=888</guid>
		<description><![CDATA[Working with the executive team at ESE, KianDesignCo helped to craft a new and invigorated business positioning platform with associated collateral and presentation material. A great result that identified a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Business design thinking and ID.entity design</title>
		<link>http://kiandesignco.com/business-design-thinking-and-id-entity-design/873</link>
		<comments>http://kiandesignco.com/business-design-thinking-and-id-entity-design/873#comments</comments>
		<pubDate>Sun, 15 Aug 2010 03:15:57 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Startups]]></category>

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		<description><![CDATA[Design thinking helps to build a new offering for conventional business brokerage. Working with startups is a refreshing process. They have so much passion and liberal thinking, it&#8217;s a recipe [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Desiging passion. Why designers are entrepreneurs</title>
		<link>http://kiandesignco.com/exciting-new-business-design/849</link>
		<comments>http://kiandesignco.com/exciting-new-business-design/849#comments</comments>
		<pubDate>Sat, 31 Jul 2010 11:55:55 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=849</guid>
		<description><![CDATA[As a designer who has launched many businesses and brands, great ideas have presented themselves on many occasions. But actually following through on one of them becomes a designers biggest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Start up IDentity for a new kind of therapy.</title>
		<link>http://kiandesignco.com/rejected-identity/833</link>
		<comments>http://kiandesignco.com/rejected-identity/833#comments</comments>
		<pubDate>Sat, 31 Jul 2010 10:30:56 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=833</guid>
		<description><![CDATA[A great brief to develop an ID.entity for a new Physio service in Sydney. Refreshing to be given a simple brief with great client input. Loved the finished product.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Future of Retail</title>
		<link>http://kiandesignco.com/future-of-retail/791</link>
		<comments>http://kiandesignco.com/future-of-retail/791#comments</comments>
		<pubDate>Mon, 19 Jul 2010 10:51:49 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=791</guid>
		<description><![CDATA[
View more presentations from PSFK.

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Safcol brand strategy and communication</title>
		<link>http://kiandesignco.com/safcol-2/766</link>
		<comments>http://kiandesignco.com/safcol-2/766#comments</comments>
		<pubDate>Sat, 10 Jul 2010 02:12:45 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=766</guid>
		<description><![CDATA[
Working with one of Australia&#8217;s legacy canned tuna brands, KianDesignCo helped to reposition a neglected portfolio and redesigned a competitive positioning within the canned seafood category.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>IDentity The Super Human Power</title>
		<link>http://kiandesignco.com/identity-the-super-human-power/746</link>
		<comments>http://kiandesignco.com/identity-the-super-human-power/746#comments</comments>
		<pubDate>Sat, 03 Jul 2010 12:54:54 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[IDentity]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=746</guid>
		<description><![CDATA[

Here is a first hand look into our thinking on identity. The manifesto is pretty clear on why we believe people are at the essence of any project despite the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Social Media a Fad?</title>
		<link>http://kiandesignco.com/is-social-media-a-fad/735</link>
		<comments>http://kiandesignco.com/is-social-media-a-fad/735#comments</comments>
		<pubDate>Thu, 01 Jul 2010 08:53:45 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=735</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Designing for tomorrows needs</title>
		<link>http://kiandesignco.com/blog-post-2/628</link>
		<comments>http://kiandesignco.com/blog-post-2/628#comments</comments>
		<pubDate>Wed, 23 Jun 2010 05:10:40 +0000</pubDate>
		<dc:creator>Kev Babakian</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://kiandesignco.com/?p=628</guid>
		<description><![CDATA[



Great presentation that depict the importance of the experience economy. So much is invested in product design yet the product is only activated at the cold face. So does it [...]]]></description>
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