Browsing / Strategy
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Let’s connects people with brands
Posted on Wed, 29 Sep 2010When a traditional sampling company embraces the opportunity to strengthen their offering through brand connections, a new business model is born.
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Safcol brand strategy and communication
Posted on Sat, 10 Jul 2010Working with one of Australia's legacy canned tuna brands, KianDesignCo helped to reposition a neglected portfolio and redesigned a competitive positioning within the canned seafood category....
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Tourism Australia Culture Design
Posted on Mon, 21 Jun 2010Working with Australia's Tourism body to cultivate an internal vision and culture was a global experience that touched every member of their team. A true testament that design is more powerful then aesthetics alone.
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Organisational Re-Brand & Identity Design
Posted on Sun, 20 Jun 2010Redesigning a fast paced finance company to success started with an executive visioning session to help craft the business future and articulate it's purpose. Defining this vision helped to build the internal motivators...
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Promensil Brand Strategy & Design
Posted on Sun, 20 Jun 2010Taking a market leading brand and adding a unique creative voice helped to regenerate the future for a company's key product. Promensil is a leading menopausal OTC brand that helps women to relieve the symptoms of...
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7UP Retail Camaign Delhi India
Posted on Sun, 20 Jun 2010Navigating the streets of Delhi to understand the sensitivities of local behaviours, helped to inspire the creative idea behind this campaign. Working with a great team from BBDO Asia, the campaign helped to refresh the...
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Novogen Consumer Health Identity Design
Posted on Sat, 19 Jun 2010Working closely with the Novogen team, KianDesignCo were able to harness the established vision of Regenerate to produce an identity that symbolised the notion of regeneration. KianDesignCo developed an identity that...
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Performance Plant Brand Architecture
Posted on Sat, 19 Jun 2010Working closely with the managing partners, KianDesignCo helped to define key industry sectors and deliver branded product differentiators to market. Whilst developing the strategic framework, KianDesignCo redesigned...
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Designer Gelato Brand Identity
Posted on Sat, 19 Jun 2010Portraying a family legacy through a brand identity meant digging deep into the cultural heritage. Designer Gelato is the most awarded in its category and whilst retaining such significant credentials, the brand was non...
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SOS Brand Identity
Posted on Sat, 19 Jun 2010Small UK outfit needed big brand exposure to gain immediate market share and awareness. Through the promise of 'Saving for Life' SOSmoney™ was born. The idea was simply a Morse code avatar that was used to deliver the...
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