Browsing / Branding
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Designing a business model that turned things around
Posted on Sun, 10 Jul 2011When one of Australia's largest bicycle retailers became stuck within their industry boundaries they operated in, new thinking helped to broaden their business offering.
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Business design thinking and ID.entity design
Posted on Sun, 15 Aug 2010Design thinking helps to build a new offering for conventional business brokerage. Working with startups is a refreshing process. They have so much passion and liberal thinking, it's a recipe for success.
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Desiging passion. Why designers are entrepreneurs
Posted on Sat, 31 Jul 2010As a designer who has launched many businesses and brands, great ideas have presented themselves on many occasions. But actually following through on one of them becomes a designers biggest challenge. We are a creative...
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A small sentiment for a big result
Posted on Mon, 21 Jun 2010Its a little philosophy of ours that get us up every morning. We believe in the power of innovation and its affect on people. So our purpose is simply to create new products, services or experiences for organisations,...
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Novogen Consumer Health Identity Design
Posted on Sat, 19 Jun 2010Working closely with the Novogen team, KianDesignCo were able to harness the established vision of Regenerate to produce an identity that symbolised the notion of regeneration. KianDesignCo developed an identity that...
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Performance Plant Brand Architecture
Posted on Sat, 19 Jun 2010Working closely with the managing partners, KianDesignCo helped to define key industry sectors and deliver branded product differentiators to market. Whilst developing the strategic framework, KianDesignCo redesigned...
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Designer Gelato Brand Identity
Posted on Sat, 19 Jun 2010Portraying a family legacy through a brand identity meant digging deep into the cultural heritage. Designer Gelato is the most awarded in its category and whilst retaining such significant credentials, the brand was non...
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Tempo Brand Identity
Posted on Sat, 19 Jun 2010What started as a prototype to help mend a broken chair became an international success through its innovative design. The Tempo® chair is the world's most sought after orchestral seating preference having the...
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SOS Brand Identity
Posted on Sat, 19 Jun 2010Small UK outfit needed big brand exposure to gain immediate market share and awareness. Through the promise of 'Saving for Life' SOSmoney™ was born. The idea was simply a Morse code avatar that was used to deliver the...
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RealDirect Brand Identity
Posted on Sat, 19 Jun 2010Being direct about how you buy, sell and rent property became the primary motivator for an online start-up. RealDirect™ wanted to let the market know that real estate should not be a difficult process. Having the...
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