ID.entity
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IDentity The Super Human Power
03 Jul 2010 | Posted in: IDentity, blogHere is a first hand look into our thinking on identity. The manifesto is pretty clear on why we believe people are at the essence of any project despite the industry. We hope you enjoy the thinking....
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Small is the new big. Growing a suburban footprint
24 Jan 2012 | Posted in: DesignWhen tennis coach James Woodward wanted to grow his coaching business, he looked within to establish a brand that would create future growth for a sport in decline. The Woodward family name is a uniquely Australian...
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Presentare il nostro primo cliente italiano.
20 Sep 2011 | Posted in: DesignDolomiti is a family business dedicated to making hand crafted cycling chamois for apparel. KianDesignCo was engaged to contemporise the family business identity yet factor in the regional nuances of the Dolomites
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Positioning a cycling brand and more.
07 Aug 2011 | Posted in: Design, ProductOur home grown project is gaining momentum with the release of our two road bikes. The Velocitå & Jota Moreno road & time trial bikes have hit the market with an amazing response. Definitely our best work ever.
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Designing a business model that turned things around
10 Jul 2011 | Posted in: Branding, Business ModelsWhen one of Australia's largest bicycle retailers became stuck within their industry boundaries they operated in, new thinking helped to broaden their business offering.
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Challenging the conventions & a part of history
09 Jul 2011 | Posted in: IDentityWhen the opportunity came up to re-brand an suburban icon, KianDesignCo stepped up to the challenge to instill an element of brand, into an institution that has retained its legacy for generations.
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Capturing a family legacy within a Brand
18 Dec 2010 | Posted in: IDentity, NamingCreating a brand for a family business was a challenging and rewarding experience. Stemming from the family coat of arms and an interpretation of the family name, KianDesignCo designed an IDentity that portrayed the...
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Designing Social Spaces from Brand Up
18 Dec 2010 | Posted in: Design, InteriorsWith only two structural walls and a 12 week time frame, KianDesignCo designed a social bar and dining experience in the Novatel Hotel Brighton le Sands Sydney. Working closely with the owner and builder, the BiancoRoom...
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Let’s connects people with brands
29 Sep 2010 | Posted in: Brand Strategy, IDentity, StrategyWhen a traditional sampling company embraces the opportunity to strengthen their offering through brand connections, a new business model is born.
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Introducing The Sports Marketing Agency
29 Sep 2010 | Posted in: IDentityWorking with the executive team at ESE, KianDesignCo helped to craft a new and invigorated business positioning platform with associated collateral and presentation material. A great result that identified a market...
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Business design thinking and ID.entity design
15 Aug 2010 | Posted in: Branding, StartupsDesign thinking helps to build a new offering for conventional business brokerage. Working with startups is a refreshing process. They have so much passion and liberal thinking, it's a recipe for success.
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Desiging passion. Why designers are entrepreneurs
31 Jul 2010 | Posted in: Apparel, Branding, Online, SocialAs a designer who has launched many businesses and brands, great ideas have presented themselves on many occasions. But actually following through on one of them becomes a designers biggest challenge. We are a creative...
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Start up IDentity for a new kind of therapy.
31 Jul 2010 | Posted in: DesignA great brief to develop an ID.entity for a new Physio service in Sydney. Refreshing to be given a simple brief with great client input. Loved the finished product.
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Safcol brand strategy and communication
10 Jul 2010 | Posted in: Design, StrategyWorking with one of Australia's legacy canned tuna brands, KianDesignCo helped to reposition a neglected portfolio and redesigned a competitive positioning within the canned seafood category....
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A small sentiment for a big result
21 Jun 2010 | Posted in: BrandingIts a little philosophy of ours that get us up every morning. We believe in the power of innovation and its affect on people. So our purpose is simply to create new products, services or experiences for organisations,...
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Tourism Australia Culture Design
21 Jun 2010 | Posted in: Communication, Design, Innovation, StrategyWorking with Australia's Tourism body to cultivate an internal vision and culture was a global experience that touched every member of their team. A true testament that design is more powerful then aesthetics alone.
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Organisational Re-Brand & Identity Design
20 Jun 2010 | Posted in: Communication, Design, Online, StrategyRedesigning a fast paced finance company to success started with an executive visioning session to help craft the business future and articulate it's purpose. Defining this vision helped to build the internal motivators...
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Promensil Brand Strategy & Design
20 Jun 2010 | Posted in: Communication, Design, Innovation, StrategyTaking a market leading brand and adding a unique creative voice helped to regenerate the future for a company's key product. Promensil is a leading menopausal OTC brand that helps women to relieve the symptoms of...
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7UP Retail Camaign Delhi India
20 Jun 2010 | Posted in: Communication, Design, Retail, StrategyNavigating the streets of Delhi to understand the sensitivities of local behaviours, helped to inspire the creative idea behind this campaign. Working with a great team from BBDO Asia, the campaign helped to refresh the...
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Playstation Product Launch Communication
20 Jun 2010 | Posted in: Design, RetailThe pleasure of working with the SCE team to create a breathtaking campaign that genuinely delivered to the brand promise. An even more eventful outcome of knowing the creative work was used worldwide.
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Novogen Consumer Health Identity Design
19 Jun 2010 | Posted in: Branding, StrategyWorking closely with the Novogen team, KianDesignCo were able to harness the established vision of Regenerate to produce an identity that symbolised the notion of regeneration. KianDesignCo developed an identity that...
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